Free template
eBay VeRO Notice (NOCI)
eBay enforces IP through its Verified Rights Owner (VeRO) program, and the filing instrument is the Notice of Claimed Infringement (NOCI). This template gives you the supporting wording; eBay expects the NOCI on its own form, submitted with your rights documentation. Accuracy matters more on eBay than most platforms — repeated invalid claims can suspend your VeRO standing.
When to use this template
- eBay listings sell counterfeits of your product, use your copyrighted photos or text, or misuse your trademark
- You can identify the correct reason code — counterfeit, unauthorized copy, or trademark misuse are different claims
- Genuine used/resale items generally cannot be removed (first-sale doctrine) unless materially different or counterfeit
The template
NOTICE OF CLAIMED INFRINGEMENT (NOCI) — SUPPORTING WORDING Rights owner: [COMPANY / YOUR LEGAL NAME] Authorized representative: [NAME, TITLE] Email: [MONITORED EMAIL FOR VERO CORRESPONDENCE] RIGHTS ASSERTED [CHOOSE AND COMPLETE:] - Trademark: [MARK], Registration No. [NUMBER], registered in [JURISDICTION] - Copyright: [DESCRIBE WORK — e.g., "original product photography first published at [URL] on [DATE]"] INFRINGING LISTINGS Item number: [EBAY ITEM NUMBER 1] — Reason: [e.g., "Counterfeit product bearing our registered trademark"] Item number: [EBAY ITEM NUMBER 2] — Reason: [e.g., "Unauthorized use of our copyrighted product photographs"] EXPLANATION The listings above [DESCRIBE PRECISELY — e.g., "offer counterfeit versions of our [PRODUCT]. The items pictured use our copyrighted marketing photography, and the products described are not manufactured or authorized by us. We have made no authorization to this seller."] [IF TEST BUY COMPLETED: "A test purchase from this seller was completed on [DATE]; the received item is counterfeit, as evidenced by [DIFFERENCES]. Documentation available on request."] GOOD-FAITH AND ACCURACY STATEMENTS I have a good-faith belief that use of the material in the manner complained of is not authorized by the rights owner, its agent, or the law. The information in this notice is accurate, and under penalty of perjury, I am authorized to act on behalf of the owner of the exclusive right that is allegedly infringed. /s/ [FULL LEGAL NAME] [DATE]
Replace every [BRACKETED] placeholder and delete sections that don't apply. This is a template, not legal advice.
How to use it
- 1
Download and complete eBay's NOCI form
eBay requires its own NOCI document, submitted per its VeRO instructions. Use this template's wording in the form's fields; attach trademark registrations where claimed.
- 2
Use eBay item numbers, not just URLs
Each listing's item number is the identifier eBay's team works from. Screenshot listings before filing.
- 3
File per regional site
eBay.com, eBay.co.uk, eBay.de and others require separate submissions. Counterfeit sellers commonly cross-post regions.
Frequently asked questions
Can I remove someone reselling my genuine product on eBay?
Generally no — the first-sale doctrine permits resale of authentic goods. Exceptions: the item is counterfeit, materially different from authorized product, or the listing copies your photos/text (a copyright claim against the listing content, not the sale).
What happens after eBay accepts a NOCI?
The listing is removed, the seller notified with your stated reason, and repeat offenders face selling restrictions. Sellers can dispute, so keep your evidence organized.
Do I have to join VeRO before reporting?
Your first NOCI effectively begins your VeRO relationship. Consistent, accurate filings build standing; sloppy or overreaching ones damage it.
Related guides
Tired of filing these by hand?
IPzest finds the infringements across 20+ marketplaces and 15+ social platforms automatically and drafts notices like this one in bulk, with the evidence attached — from $68/month with a 7-day free trial.