Free template

Amazon Infringement Report

Amazon accepts IP complaints from any rights holder through its Report Infringement form — Brand Registry membership speeds things up but is not required. The form is mostly structured fields; this template covers the free-text description, which is where weak reports die. Say exactly what right is violated and how, in language a first-pass reviewer can verify in under a minute.

When to use this template

  • Counterfeit versions of your product are listed on Amazon, or listings use your copyrighted photos/text, or your trademark appears on unauthorized products
  • You know which claim you're making — counterfeit (trademark-based), copyright, or trademark misuse route differently
  • For listing hijacking on your own ASIN, note the ASIN and the hijacking seller specifically

The template

AMAZON REPORT INFRINGEMENT — DESCRIPTION FIELD WORDING

[VARIANT A — COUNTERFEIT (trademark-based):]
We are the owner of the registered trademark [MARK] (Reg. No. [NUMBER], [JURISDICTION]), used on our [PRODUCT CATEGORY]. The ASIN(s)/listing(s) below offer counterfeit products bearing our mark. These products are not manufactured by us or by any authorized licensee, and the sellers listed are not authorized distributors.

ASIN(s): [ASIN 1], [ASIN 2]
Seller(s): [SELLER NAME / ID, if the listing is shared]

[IF TEST BUY: "A test purchase completed on [DATE] confirmed the product is counterfeit: [SPECIFIC DIFFERENCES — materials, packaging, missing serialization]. Documentation available on request."]

[VARIANT B — COPYRIGHT (stolen photos/text):]
We own the copyright in the product photographs and listing text first published at [YOUR URL] on [DATE]. The listing(s) below reproduce this content without authorization: [STATE WHAT — e.g., "our five studio photographs appear unaltered"].

ASIN(s)/URL(s): [LIST]

[VARIANT C — LISTING HIJACK ON YOUR ASIN:]
We are the brand owner of ASIN [ASIN]. Seller [SELLER NAME/ID] has attached to this listing and is shipping product that is not our authentic [PRODUCT] — [EVIDENCE: test buy result, customer complaints, impossible sourcing]. We request removal of this seller's offer from our listing.

CLOSING (all variants):
I have a good-faith belief that the use described is not authorized by the rights owner, its agent, or the law. The information provided is accurate, and I am authorized to act on behalf of the rights owner.

Replace every [BRACKETED] placeholder and delete sections that don't apply. This is a template, not legal advice.

How to use it

  1. 1

    Pick the right claim type in the form

    Counterfeit, trademark, and copyright route to different queues. Misrouting is the most common cause of slow or rejected reports.

  2. 2

    Report sellers, not just listings, when relevant

    On shared listings (hijacks), the offending seller's offer is the target — removing the listing would take down your own product page.

  3. 3

    Enroll in Brand Registry if you have a trademark

    Registry unlocks faster processing, proactive tools (Project Zero, Transparency), and bulk reporting. Without it, reports still work — they're just slower.

Frequently asked questions

Can I report counterfeits on Amazon without Brand Registry?

Yes. The Report Infringement form is open to any rights holder. Brand Registry accelerates processing and adds proactive tools but is not a prerequisite.

What evidence should I have ready?

Trademark registration numbers for counterfeit/trademark claims; your original content URL and dates for copyright claims; and ideally a documented test buy for counterfeit claims — it's the single strongest evidence Amazon accepts.

How fast does Amazon act?

Clear reports typically process in 1–5 business days; Brand Registry members often see same-day action. Escalate repeat offenders by referencing prior case IDs in each new report.

Related guides

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