Remove Counterfeit Listings on AliExpress
Remove counterfeits from AliExpress through the IP Protection Platform.
AliExpress is the consumer-facing arm of Alibaba Group and one of the largest sources of counterfeit goods globally. Counterfeits range from blatant replicas to OEM-style products that ship to dropshippers reselling on Amazon, eBay, and Shopify. Alibaba's IP Protection Platform (IPP) handles takedowns across both AliExpress and Alibaba.com, but response quality varies sharply by complaint type and seller jurisdiction.
The core problem on AliExpress
Two problems compound on AliExpress. First, counterfeits there feed the rest of the internet — removing a Shopify dropshipper does nothing if the AliExpress source listing stays live. Second, IPP responses are often slow (1–3 weeks) and sometimes require Chinese-language documentation, making manual enforcement costly for non-Chinese brands.
Most common violation types
- Direct counterfeit replicas of branded goods
- OEM-style products with brand logos pre-printed
- Stolen product photography from brand websites
- Trademark infringement in product titles (ASCII spoofing common)
- Bulk listings designed for dropshipper resale
How to file a takedown manually
- 1
Register on the IPP
Submit IP rights documentation (trademark or copyright certificates) to ipp.alibabagroup.com. Verification takes 5–10 business days. Without IPP membership, complaint response times are significantly slower.
- 2
Identify product IDs across both platforms
Each AliExpress and Alibaba.com listing has a unique product ID. IPP complaints accept both, but they must be tracked separately because the same counterfeit often appears on both sites.
- 3
File the complaint
Submit through the IPP dashboard with evidence and rights basis. Trademark complaints in jurisdictions where the brand is not registered (e.g., Madrid Protocol gaps) are routinely rejected.
- 4
Monitor for spoofed re-listings
AliExpress sellers often re-list with Unicode-spoofed brand names (e.g., Cyrillic 'a' replacing Latin 'a'). Manual searches miss these; IPP rejects complaints that don't catch the exact spoofed string.
How IPzest accelerates AliExpress enforcement
- Continuous AliExpress and Alibaba.com scanning with Unicode-spoof detection
- Bulk IPP submissions with pre-translated evidence packets
- Cross-platform correlation linking AliExpress sources to downstream Shopify and Amazon listings
- Jurisdiction-aware complaint routing based on where the brand is registered
Frequently asked questions
Why are AliExpress takedowns so slow?
IPP processes complaints from a high volume of rights holders globally. Verified IPP members get faster routing, but most takedowns still land in 7–21 days, longer than Western marketplaces.
Should I take down the AliExpress listing or the dropshipper using it?
Both. The dropshipper is the immediate consumer-facing risk, but the AliExpress source enables the next ten dropshippers. Effective enforcement targets the supply.
Can I file IPP complaints without a Chinese trademark registration?
Yes for copyright. For trademarks, IPP increasingly requires registration valid in the jurisdiction where the listing ships, which often means Madrid Protocol coverage including China.