Evidence Package
Quick answer
The organized set of proof supporting an IP complaint: originals with dates, infringing URLs, screenshots, side-by-side comparisons, and purchase records.
Strong evidence packages get takedowns approved on first review. The core structure: proof you own the right (dated originals, registrations), proof of the infringement (URLs, captures), and proof of the connection (comparisons, test buys). Automated tools capture and timestamp this at detection time.